gotgotneed's two rostered directors, Will Innes Smith and Adam Wells, work as a directing duo as well as independently from one another, depending on the project and the needs of the client.


Individually, Will’s focus is on lifestyle subjects including youth culture, fashion and food, paying close attention to the art direction and overall aesthetic of every aspect.


Adam has a varied style and diverse body of work, focusing on sports and car spots, often combining live action with visual effectS.


Together, Will and Adam combine their varied skills to great effect comfortably collaborating on a diverse range of genres across a wide spread of moving image.


Click the images to view their individual reels